Pride East Entertainments
Pride East Entertainments Private Limited is a media company registered with the Ministry of Corporate Affairs, Government of India. The company was founded by Riniki Bhuyan Sharma in 2006. The company operates five television channels, of which two are news channels (News Live 24x7 and North East Live) and three are entertainment channels (Rang, Ramdhenu and Indradhanu). The company also publishes one daily Assamese newspaper ((Niyomiya Barta), and a monthly lifestyle magazine, Aaina Jibnor. Riniki Bhuyan Sharma is the Chairman and Managing Director of the company. She is the wife of Dr. Hemanta Biswa Sarma, currently the Minister of Finance, Health & Family Welfare, Public Works Department (PWD) Transformation & Development, Government of Assam, India and Bharatiya Janata Party (BJP) Convener, North East Democratic Alliance (NEDA).
Business Form
Private
Legal Form
Private Limited
Business Sectors
Broadcasting and Programing; Printing and Publication;
Individual Owner
Ranjit Bhattacharyya
As per the MGT-7 filings of Pride East Entertainments Private Limited, Ranjit Bhattacharyya is listed among the Hindu undivided family along with Mrinalini Devi and Kailash Nath Sarma – which infers that he is related to the Sarma family. No further information was found on Ranjit Bhattacharyya.
Bhaskar Sharma
Bhaskar Sarma is the Promoter and Director of Pride East Entertainments Private Limited. He holds 11.21% share of the company. He is also Director in D S Graha Nirman Private Limited, Assam Chemist Distribution Private Limited, North East Live entertainments private limited and Additional Director in Chandmari Tea Company Private Limited. As per the MGT-7 filings of Pride East Entertainments Private Limited, Bhaskar Sarma is listed among the Hindu undivided family along with Riniki Bhuyan Sarma and Bhuyan Atanu as promoters – hence it can be inferred that he is part of the Sarma family.
Other Print Outlets
Niyamiya Barta (Missing Data)
Aaina Jibnor (Missing Data)
Other TV Outlets
North East Live (Missing Data)
Rang (Missing Data)
Ramdhenu (Missing Data)
Indradhanu (Missing Data)
Other Online Outlets
http://newslivetv.com/
https://northeastlivetv.com/
https://aainajibonor.com/
https://www.youtube.com/channel/UCt3tlVHWxa0rojahYIKJI_w/featured
https://www.niyomiyabarta.org/05022019/index.php
Media Business
Broadcasting and Programing
Pride East Entertainments Private Limited (100%)
Printing and Publication
Pride East Entertainments Private Limited (100%)
General Information
Founding Year
2006
Affiliated Interests Founder
is the Founder Chairman and Managing Director of Pride East Entertainments Private Limited, the company that owns the NewsLive, a 24 x7 satellite news channel that operates in the North Eastern states of India. Sharma is a lawyer by profession and currently enrolled in the Bar Council of India. Rinki Bhuyan Sharma is the wife of Himanta Biswa Sarma who is currently the Minister of Finance, Health & Family Welfare, Public Works Department, Transformation & Development, Government of Assam. He is the convener of BJP- Bharatiya Janata Party, North East Democratic Alliance (NEDA).
Employees
Missing Data
Contact
Pride East Entertainments Pvt. Ltd.
Srimanta Sankardev Path
Christian Basti
Guwahati, Assam
PIN – 781005
Phone: +91-361-2340900
Email: info@prideeast.org
Website: prideeast.org
Tax/ ID Number
CIN: U92142AS2006PTC008264
Financial Information
Revenue (Financial Data/ Optional)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Management
Executive Board
Chairperson and Managing Director
Director, shareholder and the mother-in-law of Riniki Bhuya Sharma
Director
Further Information
Meta Data
Financial information is available for the holding company but not for the individual channel. Data regarding ownership structure is collected from Ministry of Corporate Affairs website. The company was written to, by email on the 18th March 2019 and by courier on the 22nd March 2019, seeking clarification and confirmation of data collected for the channel and the company. There has been no response from the company.
Mrs Riniki Sarma’s name is spelled as ‘Sharma’ in various sources and that caused confusion as some members of the family including, Bhaskar Sarma and Kailash Nath Sarma were spelled as ‘Sharma’ in different sources. The website of the Newslive spells the name as ‘Sharma’, the document with the shareholders also uses the ‘Sharma’ spelling, however she is registered at the Ministry of Corporate Affairs as Sarma.
