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Pride East Entertainments

Pride East Entertainments

Pride East Entertainments Private Limited is a media company registered with the Ministry of Corporate Affairs, Government of India. The company was founded by Riniki Bhuyan Sharma in 2006. The company operates five television channels, of which two are news channels (News Live 24x7 and North East Live) and three are entertainment channels (Rang, Ramdhenu and Indradhanu). The company also publishes one daily Assamese newspaper ((Niyomiya Barta), and a monthly lifestyle magazine, Aaina Jibnor. Riniki Bhuyan Sharma is the Chairman and Managing Director of the company. She is the wife of Dr. Hemanta Biswa Sarma, currently the Minister of Finance, Health & Family Welfare, Public Works Department (PWD) Transformation & Development, Government of Assam, India and Bharatiya Janata Party (BJP) Convener, North East Democratic Alliance (NEDA).

Key facts

Business Form


Legal Form

Private Limited

Business Sectors

Broadcasting and Programing; Printing and Publication;


Individual Owner

Ranjit Bhattacharyya

As per the MGT-7 filings of Pride East Entertainments Private Limited, Ranjit Bhattacharyya is listed among the Hindu undivided family along with Mrinalini Devi and Kailash Nath Sarma – which infers that he is related to the Sarma family. No further information was found on Ranjit Bhattacharyya.

Media Outlets
Other Media Outlets

Other Print Outlets

Niyamiya Barta (Missing Data)

Other TV Outlets

North East Live (Missing Data)

Other Online Outlets


Media Business

Broadcasting and Programing

Pride East Entertainments Private Limited (100%)

Printing and Publication

Pride East Entertainments Private Limited (100%)

General Information

Founding Year


Affiliated Interests Founder

Riniki Bhuyan Sharma

is the Founder Chairman and Managing Director of Pride East Entertainments Private Limited, the company that owns the NewsLive, a 24 x7 satellite news channel that operates in the North Eastern states of India. Sharma is a lawyer by profession and currently enrolled in the Bar Council of India. Rinki Bhuyan Sharma is the wife of Himanta Biswa Sarma who is currently the Minister of Finance, Health & Family Welfare, Public Works Department, Transformation & Development, Government of Assam. He is the convener of BJP- Bharatiya Janata Party, North East Democratic Alliance (NEDA).


Missing Data


Pride East Entertainments Pvt. Ltd.

Srimanta Sankardev Path

Christian Basti

Guwahati, Assam

PIN – 781005

Phone: +91-361-2340900



Tax/ ID Number

CIN: U92142AS2006PTC008264

Financial Information

Revenue (Financial Data/ Optional)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data


Executive Board

Riniki Bhuya Sharma

Chairperson and Managing Director

Further Information

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

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Meta Data

Financial information is available for the holding company but not for the individual channel. Data regarding ownership structure is collected from Ministry of Corporate Affairs website. The company was written to, by email on the 18th March 2019 and by courier on the 22nd March 2019, seeking clarification and confirmation of data collected for the channel and the company. There has been no response from the company.
Mrs Riniki Sarma’s name is spelled as ‘Sharma’ in various sources and that caused confusion as some members of the family including, Bhaskar Sarma and Kailash Nath Sarma were spelled as ‘Sharma’ in different sources. The website of the Newslive spells the name as ‘Sharma’, the document with the shareholders also uses the ‘Sharma’ spelling, however she is registered at the Ministry of Corporate Affairs as Sarma.

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