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Odisha TV

Odisha TV is an Oriya language news television channel started in the year 1997. Odisha Television Limited is the company that owns the channel, as well as a few other channels including Tarang, Tarang Music, Prarhana and Alankar. The channel website claims that the Odisha TV bouquet of channels is the market leader. Quoting Broadcast Audience Research Council data, the company claims that Odisha TV is the number one in Oriya news television, comfortably ahead of its nearest competition. The holding company, Odisha Television Limited operates under the leadership of Jagi Mangant Panda, the wife of former Biju Janata Dal (BJD) leader and currently a member of the Bharatiya Janata Party (BJP) Baijayant Panda.

Key facts

Audience Share

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Ownership Type


Geographic Coverage


Content Type

Free-to-air / Satellite + Cable

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Odisha Television


Ownership Structure

Odisha Television Limited owns Odisha TV. Shares of Odisha Television Limited are divided between 8 individuals and 5 companies: Baijayant Panda (47.11%), Jagi Mangant Panda the wife of Baijayant Panda (12.63%), Subhrakant Panda the brother of Baijayant Panda (0.10%), Parimita Mahapatra (0.10%), Mr. Ravinder Kumar Gupta (0.001%), Mr. J.K Pawha (0.001%), Mr. B.P Rath (0.001%), Col. M.M Pattnaik (0.001%), Panda Investment Pvt. Ltd (12.04%), Orissa Telefilms Pvt. Ltd (12.17%), UMSL Ltd (8.83%), BP Developers Pvt. Ltd (3.69%) and Ortel Communications Ltd (3.30%).

Hence, Baijayant Panda and his wife Jagi Mangant Panda together hold 59.74% direct share in Odisha Television Limited.

Husband and wife hold 100% share of Panda Investment Pvt. Ltd., 95.25% and 4.75% share respectively. Therefore they own additional 12.04% through this company of Odisha Television Limited.

97.40% shares of Orissa Telefilms Pvt. Ltd are held by Odisha Television Limited, 2.15% shares are held by Baijayant Panda and 0.42% by Jagi Mangant Panda. Baijayant Panda and Jagi Mangant Panda directly and indirectly through these companies own additional 9.33% shares in Odisha Television Limited.

UMSL Limited holds 8.83% in Odisha Television Limited and 98.56% of UMSL Limited is owned by BP Developers. BP Developers is fully owned by Subhrakant Panda. BP Developers Private Limited also holds directly 3.69% share in Odisha Television Limited. Altogether Subhrakant Panda holds 12.39% in Odisha Television Limited. Subhrakant Panda is the brother of Baijayant Panda

Ortel Communication Limited holds 3.30% shares in Odisha Television Limited. The promoters, the Panda Family hold 55.43% of shares in the company. 15.21% shares of Ortel Communication Limited are owned by Panda Investment Limited (fully owned by husband and wife Panda), 6.58% is in turn owned by Odisha Television Limited and 1.01% is with Jagi Mangant Panda who is also the managing director of Ortel Communication Limited. The remaining shares in Ortel Communication Limited are held by Individuals and other body corporates. Accordingly, the Panda Family together hold 1.83% through Ortel Communication.

There is a heavy cross shareholding and it is really complex to calculate all shares. However, from our calculation one can say the Panda Family owns 96.46% of Odisha Television Limited.

Voting Rights

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Individual Owner

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Jagi Mangat Panda

is the Founder of Odisha Television Limited, the company that owns Odisha TV, a 24x7 news television channel in Oriya language. She is the wife of Baijayant Panda, a former member of Biju Janata Dal (BJD), the ruling party in Odisha. He is now a member of the Bharatiya Janata Party (BJP). Jagi Mangat Panda is also the Co-Founder and Managing Director of Ortel Communicaitons Limited, a major player in cable television and high-speed broadband service provider space. In addition she has varied business interests in broadcasting, telecom, environment, investments, among others and holds the position of a Director in several other companies including – Tarang Broadcasting Company Limited, Ortel Wireless Services Private Limited, Panda Investments Private Limited, Kishangarh Environmental Development Action Private Limited and Orissa Telefilms Private Limited.

In 2008, she was given the Young Global Leader award at the World Economic Forum in.

Affiliated Interests Ceo

Jagi Managant Panda

For more information see above

Affiliated Interests Editor-In-Chief

Missing Data


Corporate Office:

N/28-30/1/A, Near KIIT Campus,

Chandaka Industrial Estate,

Prasanti Vihar, Bhubaneswar

Odisha 751024


Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

Meta Data

Odisha Television Limited is an unlisted company and does not publish annual reports. The information of outlet financials is not available and there is very limited information about the management structure. The company’s financial information is retrieved from the company’s annual filing in Ministry of Corporate Affairs. The company was written to, by email on the 3rd April 2019 and by courier on the 10th April 2019, seeking clarification of data collected about the channel and the company. The company has not responded so far.

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